Essential tools for getting started with white hat SEO - Hamari Web

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Friday, 9 August 2019

Essential tools for getting started with white hat SEO

Essential tools for getting started with white hat SEO
There are a lot of different SEO tools out there. But for just getting started with outreach link building and building your first few links, you don’t need many tools. All you really need is an email account set up under your domain name.
Now, that’s the most basic tool that you need, but there are a few others as well to help speed up the entire process.
I’ll go through each one here, explain what they’re used for, and let you know if you really really need it.
These are the tools that I use and recommend for building powerful links with outreach.
Tool #1: Connect your email account with GMAIL
email link
This is an important step so let’s not skip this.
The first thing that we need to do is connect our email that we set up under our domain name to our GMAIL account.
Why do we do this?
For convenience. So that we don’t have to log into our hosting or domain provider’s website every time we want to access our email. Gmail is much easier to use, and will save you a ton of time and get you better organized. You’ll also get a better view of your past conversations.

By connecting it with my gmail, I’m able to send and receive emails from my  domain directly from my GMAIL.
As a result, I can use all the wonderful features of GMAIL.
Setting it up is fairly straight-forward.
To connect it with your GMAIL, just follow this guide.
To connect it with your HOTMAIL, just follow this guide.
And of course, if you run into any problems, just contact your website hosting company as they may have slightly different instructions.
Tool #2: A backlink profile checker
Backlink checker
The second thing that you’ll need is a backlink analysis tool.
There are 4 major ones you can choose from.
You’re probably familiar with them already: Open Site Explorer, AhrefsMajestic, or SEO Spyglass.
Which one is best?
All of these will give you different results.
The one that most SEO’s love to use is Ahrefs. I personally prefer Open Site Explorer since it’s the tool that I’ve been using the longest and am most comfortable with. But at the moment, Ahrefs is climbing way ahead of everyone else.
SEO Spyglass can be purchased as part of a suite of different tools, so that might be more attractive to some people looking for multiple things.
Backlink analysis software aren’t cheap. Any of these tools are going to cost about a hundred bucks per month.
But if you’re serious about SEO, they’re a must have in your toolbox. They’re more than worth the money.
If you don’t feel ready to invest that much money right now, then they do have free versions available. Your results will be limited, and you won’t get to make very many searches, but you’ll still be able to use them and get some good results.

What do we need this for?

A backlink checker is used for so many things in SEO.
1. We can run our competitor’s sites into these tools and see who’s linking to them. This is the strategy that we went over in part 1. We can then get these same links to our own site.
2. We can run the websites of link prospects into these tools to see which ones are strong and which ones are weak. This will tell us which ones we should be trying to get links from. Without a backlink checker, we’re building links in the dark.
3. We need it to research niches. We can’t just enter any niche without analyzing the competition. How competitive a niche is is directly related to how strong the link profiles of our competitors are.
4. We need it to analyze the link profiles of our own sites. These tools will also tell you the dates the links were found, and will also show if they’ve been deleted. Analyzing your own profile is important, as you need to know how your site’s SEO is coming along, as well as monitor links that you haven’t built yourself (i.e. negative SEO).
Tool #3: Buzzstream or Ninja Outreach (Optional)
Related image
These two tools pretty much do the same thing, except that Buzzstream has a lot more features, and is more popular at the professional level. Ninja Outreach seems to be used more by individual marketers.
These tools were built specifically for outreach. Think of them as outreach dashboards. They help you find contact info of websites, as well as keep track of your communication with prospects.
You can set up your email to be able to send and receive emails directly from within these tools.
Are these necessary?
It’s up to you, really. A lot of people like doing things themselves manually without keeping organized records of everything.
One of the things I do like about these tools is that you’re able to create and save email templates.
This is super helpful since you don’t have to write a new email every time you start a new outreach campaign.
You can just load up existing templates, and change around things like the name, email, and URL. But even that, I prefer to do it my own way, which I’ll go over in the next tool.
Tool #4: Canned Responses
Canned Responses
Like I said, the Buzzstream and Ninja Outreach tools are optional. You could try them out and see if you like them, but you might find it more comfortable doing things manually.
And Canned Responses is one of my all-time favorite tools.
The best part? It’s free and you can install it in just minutes to your GMAIL.
What is Canned Responses?
Canned Responses is a little tool in GMAIL that allows you to save email templates.
It makes it so easy because you’re able to just pre-load up your existing templates when you’re doing outreach rather than write a brand new email every time. It saves you so much time, and allows you to send more emails faster.

How to set it up

First, go to your GMAIL account and go into your settings.
You can find the settings by clicking the gear icon in the top right-hand side of the screen.
canned responses 1
Next, click on the tab that says, “Labs”
canned responses 2
If you scroll down to the bottom, you’ll see the Canned Responses option.
All you need to do is enable it.
canned responses 3
After that, you’re done and you can start saving and loading up your templates.
To save a template, just compose a new email like you normally would.
And fill it in with your email template:
Then, click the down-arrow in the bottom right-hand corner and click on “New canned response”
canned responses 4
Once saved, you’ll be able to load it every time from the menu, and all you’ll need to do is change up the variables like the name and URL’s.
Tool #5: SEMrush
SEMrush is a fantastic tool that allows you to spy on your competitors. It’s my favorite marketing tool in my arsenal.
You’re able to see exactly what keywords people are ranking for, and how much traffic it’s sending to their site.
i.e. how much traffic are they getting from Google?
semrush 1
By knowing this, you’re able to gauge the size of the niche. When you’re doing niche research, you can take the top sites in that niche and enter them into SEMrush.
If you can see their organic search volume, it gives you a good idea of what you can expect to receive to your own site if you were to grow as large as them.
This number isn’t very accurate though and should just be used to get a general estimate.
You can also see the top keywords that they’re ranking for
semrush 2
By knowing this, you’re able to see which keywords are driving the most traffic to their site, letting you know where the big SEO opportunities are in the niche.
It gives you a good idea of which keywords you should target for your own site.
Like all the features in SEMrush, you’re able to click on View full Report to see the entire list.
You can also see a huge list of all competitors in the niche (what competitors are also ranking for similar keywords?)
This allows you to see which sites are the major players in your niche, as well as give you even more sites to research through SEMrush.
BACKLINKS
SEMrush also gives you the full backlink profiles of each site. So if you’re hesitant to spend money on so many different tools, you can essentially not pay for a backlink checker and just pay for SEMrush. You should note, however that SEMrush doesn’t specialize in backlink crawling and grading. They index fewer links compared to the other tools, but seem to be improving.
Open Site Explorer, Majestic, and Ahrefs is much better at providing this data.
Conclusion
These are the most basic tools required for effective outreach link building.
You don’t need to get all of them.
For me, I use a backlink checker (Open Site Explorer), SEMrush, and GMAIL (connected with my domain email).
That’s it 🙂 That’s the killer combo there.
Can you do everything for free?
Yeah, you can. You’ll just be a little limited in what you can do. You can use the free versions of backlink checkers and SEMrush.
They won’t show you the full results lists and will limit the number of searches you can make, but you can still get the job done at a basic level.
The lesson there is: Don’t get too worried about getting all the subscriptions if it’s a little big of an investment at the moment.
You can still get by with the free versions, and then decide to invest in them one at a time once your site starts to make some money.

1 comment:

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